Each year the Soil Association hold Organic Beauty Week in May to raise awarenss in natural and organic products. This year the campaign targets the problem with greenwashing in the industry. Your skin is the largest organ of your body, and what you put on it is likely to be absorbed into the bloodstream. Yet unlike with organic food, which must adhere to strict EU standards, there are no legal standards for the use of the terms 'organic' or 'natural' on beauty products. This means in practice that any brand or beauty product can be labelled as ‘natural’ or ‘organic’ even if it contains virtually no organic or natural ingredients. This is wrong, and the brands using these potentially misleading labels, on products ranging from moisturising shampoos to sunscreens to night creams, need to #ComeCleanAboutBeauty.
As a salon with ethical valves we regard our certified organic skincare range by Pinks Boutique as one of the best. Each and every one of Pinks amazing products have the Soil Association logo to prove that they are genuinely organic. To be able to gain the certifed logo, which is an expensive and time consuming process, every product has to be checked that they are between 70%-100% organic, with the remaining ingredients falling under the natural category. This means that all of the ingredients are grown in clean soil, extracted without solvents and handled conscientiously during the manufacturing process. From farm to face you can be certain that you are getting a truely organic experience, and there are very few skincare brands that can boost this.
Sweet Vanilla Dry Oil by The Organic Pharmacy, sounds delicious right? And they definitely sound like an organic skincare brand, but this product contains ingredients which are NOT permitted in a certified organic product. This is so misleading for the consumer. Even I have fallen prey to this kind of greenwashing before, it is so easily done. How can you avoid falling into these traps? Be a bottle turner and check the ingredient list! Big, bad and scarey words means it won't be natural and organic. Look for the logo, no Soil Association logo? That means we can't trust that it is genuinely organic.
Think brands should be clear and honest with their labelling? Sign the petition to ask brands to Come Clean about Beauty.
#campaignforclarity #lookforthelogo #greenbeauty #organicskincare #nontoxicbeauty #comecleanaboutbeauty